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HOW COLOURS AFFECT THE WEARER AND THE OCCASIONS TO WEAR THEM

| June 11, 2020 | no comments

Colour Psychology is a well-established section of Psychology that vividly explains how different shades of colours affect our moods, qualities and emotions.

I will explain this in relation to fashion:

1) Purple: Known universally to represent royalty, purple speaks sophistication, luxury, spirituality and mystery. It can be worn to an event that requires you being poise or to intentionally tap into your inner strength.

2) Red is the fastest colour the brain reads. It exudes power, passion, romance, boldness, energy, strength, danger and is worn to grab attention, stimulate our sensual organs or create an atmosphere of confidence.

3) Blue connotes strength, peace, patience, dependability, brilliance, calmness, and is a good colour for a job interview, company meeting and business presentations.

4) Green is a colour for fruitfulness, refreshment, safety, renewal, and relaxation. If you feel stressed, putting on green will help you feel good and find calmness.

5) Yellow is known as the happiest colour and it stands for creativity, high spirit, motivation, positivity, and hope. It helps you to be optimistic ahead of time and to keep you geared up.

6) Pink is feminine, fun, lovable and youthful. Try it for social events that require a more playful and fun-filled experience.

7) Orange is welcoming, exudes warmth, happiness, friendship, innovation, and excitement. It has the ability to create a welcoming aura especially when you are to host an event.

8) White is a positive colour associated with illumination, virginity, purity, innocence, safety, brilliance, possibility, humility, spirituality, new beginning and known to attract prosperity. It is also used to symbolise mourning in Chinese culture, some Eastern countries and African countries (like Nigeria). For a peaceful, hopeful and calm experience, wear white.

9) Black is a low energy, unambiguous, definite colour which connotes fear, authority, mystery, strength, formality, power, etc, and has the power to make the wearer feel sophisticated. It is mostly used as a formal attire and to represent a state of mourning in some cultures.

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Esther Ogundare is a graduate of Biochemistry, a certified fashion designer, instructor, writer and public speaker with over 10 years experience in the industry. She is the Creative Director of Esolto Couture, a fashion house located in Lagos, Nigeria. She is also keen on youth and women empowerment. Esther is a Contributor at Befenchy's creativity and lifestyle media, Fashion Appraisal where she writes about everything fashion, beauty, and business of fashion.

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