BEYONCE IS SET TO RELAUNCH IVY PARK IN GRAND STYLE
Beyonce has been posting series of photos to announce the relaunch of her athleisure line, Ivy Park. Ivy Park was initially launched in 2016 but the singer decided last year to buy out the brand from Philip Green – British business man and Chairman of Acardia Group, parent company of Topshop, Miss Selfridge, Dorothy Perkins et al which makes her the only African-American woman to solely own an athleisure brand.
She also announced that she will be collaborating with Sports wear giant, Adidas early next year.
According to Ivy Park’s website – “Beyoncé and Adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives…Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with Adidas.”
We await and hoping that the apparel will be as enticing as the relaunch campaign.